Social media, our new path to success
The power of social media has increased since years. And this is what people use the most in their everyday lives. We can for example talk about Instagram, Snapchat, Facebook and many others. According to We Are Social et Hootsuite, we are 44% of the Mondial population having at least one social media account. But we also have to add the fact that almost all companies use social media, because they can reach more people.
As for the companies, the amateur or professional photographer will also use social media in order to reach more people. And they’re completely right. Because first of all, half of the population is on social media, and people from the entire world can see your art.
So don’t hesitate to post your beautiful picture ! If you work well on your account, million of people from the entire world will see your picture !
If you want to reach many people, it is not enough to only post your picture on your account. There are technics you have to know ! Because what controls instagram and what people can see and don’t see is an algorithm. And you have to know a little bit this algorithm if you want your picture to have a large view.
There are some example of technics you can use on Instagram:
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you can use hashtags under your picture. In that way, your picture will be associated to an all community that can appreciate your style.
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Be present and post good content. It can seams obvious but it’s ore complicated that we thought. The more you have good quality content the more people will engage with you. What I mean by engaging is the fact that they will click to see your post, share, follow you, comment, like… The algorithm is really useful in this case because he knows that you content is liked by many people so he will give to you more visibility. AND on instagram, the first stories that you see on your feed are those from account which you engage the most. So if people engage a lot with your posts, they will see in priority your story on their feed.
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There is a sneaky trick that I love ;) The more time we spend on a post, the more the instagram algorithm will propose posts similar to the one we just watched. The technique is to post videos instead of photos so the person will spend time on it to look at it so the algorithm will propose more things in this theme and more posts of this person. we can do the same with photos by writing a long description. By reading it the person will stay on the photo for a while, which will be taken into account by insta. WARNING if the description is long, it should not be too boring.
To summary, we can affirm that social media are a create platform to make us known to the world and begin a project.
So if you are a photographer or just you have a project and you want to make you known, use social media !
We can say that you kind of play a game with a robot. And if it’s well done, it’s like win win.
*Alizée*